Why Pocky is Japan’s Most Beloved Snack: The Ultimate Guide for International Fans Introduction to Japanese Snack Pocky Pocky is an iconic Japanese snack recognized worldwide for its slender biscuit sticks coated in sweet layers and its cheerful red box packaging. Since its debut in 1966, Pocky has grown from a local treat to a pop-culture phenomenon, celebrated for its delicious flavors and playful image. Today, it stands as a symbol of “Share Happiness”—inviting people of all backgrounds to enjoy a crunchy, sweet bite together.